Earlier this year, Larry Page, Chief Executive Officer of Google Inc made an astounding claim. He claimed in a public appearance that Google Plus had reached 90 million+ users, and that the social network was engaging upwards of 80% of its users. While this sounds like excellent news for Google’s rapidly growing social network, it may not be the whole story. In fact, many analysts are calling Google Plus a virtual ghost town. It seems that the user engagement is lower than originally projected by Larry Page and the Google Plus team. This is significant as Facebook — Google Plus’s main competitor — gears up for their public offering worth nearly $100 billion.
An Accurate Picture of Google Plus
While it’s true that Google Plus has plenty of users, the user engagement percentages may be a little skewed. The reality is that tons of people are signing up for Google Plus, but not many of those users are actually sticking around to use the social network. The most recent data from the research firm ComScore reveals that the average Google Plus user spends about three minutes a month on the social network. Conversely, Facebook users spend about five to seven hours per month on their profiles.
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