Over the passing years- the ongoing popularity of Myspace, twitter and other social media platforms has brought a 
huge change in the area of web marketing. Right now Google is not the only tool people needs to market their products. There is Facebook and Twitter on the scene now. Again Myspace has a great role too.
So now people wants to decide what will be the best option to market their new products. Many people have moved from Google Adwords to other media like facebook and twitter.
Facebook can be told as the biggest player against Google adwords campaigns. Though, Google still controls the better and large part of marketing online. But people are changing their trends and moving towards the increasing popularity of facebook.
Why not? You have to press higher or bid higher in Google adwords to show your ads. There are things to consider, like- you don’t know people will click on your ad and get noticed what you want to say. It’s the amount of your money that decides your ad campaigns popularity in adwords.
Otherwise facebook gives the opportunity to show interest based ads to your target population and age. Even you can show an ad only to the married people, if you want. Their hobbies, location country, group and other personal data are 
used in showing the ads on facebook. This is obviously a better idea of marketing your product to a particular group, sex and peoples. This increases your sell ratio too.
Now everyday facebook is growing more popular and people are spending lot of time on facebook. This is the main reason why many of the marketers have moved to facebook platforms. Another thing is that the cost effectiveness and accuracy level is higher for facebook.
From now on when affiliate marketers are going to choose their Ad campaign, I am advising them to consider the social media platforms like facebook and twitter alongside with Google adwords. You will certainly watch the improvement on your selling.
{ 2 comments… read them below or add one }
I used both ad services; Google Adwords as well as Facebook. In my view, Facebook ad is totally different from Google Adwords. The former is a marketing tool while the later is the real online advertisement tool. While both aim to increase the visitors and sells. I used both services for my website http://www.BharatTutors.com. I found that Google Adwords is 10 times better than Facebook. Google wins !
I used both ad services Google Adwords as well as Facebook to get traffic to my website. I found that Facebook ad is totally different from Google Adwords. I found that Google Adwords tools are easier to use and understand while Facebook ads lacks this . I found that Google Adwords is 10 times better than Facebook. Google rocks !